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December 2005


Beth  


[We hope that this Newsletter will prove to be informative and useful to you.  If you do not
wish to receive our monthly Newsletter, please email Beth at
beth@advancedhearingplus.com or return this email with UNSUBCRIBE in the subject line,
and you will be removed from our Newsletter list.  Thank you.]
*****

Hello Everyone,

We hope you all had a wonderful Thanksgiving holiday!  We sure did.  It's a time we really
look forward to spending with our families.  Jim and his wife Glenda and their two girls had
Thanksgiving with my husband, Mike, and me at our house with our extended family again
this year.  We always have a good time.  Did any of you try that new way to roast
turkey---Safeway's Two-hour turkey?  Well, I got adventurous and tried it---it was great! 
Sure saved me a lot of time.....for once, I didn't have to get up at 5:30am on Thanksgiving to
put the bird in the oven.  And what gravy!  Now that I know I can roast a 23 lb. turkey in 2
hours, I might have turkey more often!  YUM!!

Back to work again....Our reception area is finally finished!  We think it looks so much
better, and so do many of you who have complimented us on the results....thank you!  We
want you to be comfortable and make yourselves at home when you to visit, and think you'll
like our new, homey atmosphere.

As we mentioned in our last Newsletter, Bernafon has been added to our Sonus list of
manufacturers.  We're very excited about this latest addition because Bernafon is an
excellent brand, and we now are able to obtain very competitive prices along with the three
year warranty that is so popular.  What we are really excited about is the three channel
digital hearing aids we can provide starting at $695 each!  We are delighted to make such a
great digital hearing instrument more affordable for those who need hearing help!

Speaking of Bernafon, Nikolas Klakow, our Bernafon representative, will be holding a
special event in our office Wednesday and Thursday, December 7 and 8, and will also be
available that Friday morning.  Nikolas used to be an Audiologist here in Eugene for several
years.  We will be having refreshments and inviting Nikolas' former patients to come and
visit with him while he's here with us. 

                                                                *********** 
Interesting Facts: 

Did you know that the number of Americans who find it difficult to hear without hearing
help amounts to more than 31.5 million!!!  That is an increase of 9.9 percent since 2000! 
This is the latest news from The Better Hearing Institute (BHI) which published these
findings in their July 2005 report.

In that publication, BHI also documented that untreated hearing loss has a tremendously negative effect on individual incomes.  According to the October 2005 edition of The Hearing Review, Vol. 12, No. 11, p. 16, hearing loss can impact household income by as much as $12,000 per year, depending upon the degree of hearing
loss!  The good news is that hearing aids do help change this picture by 50%.  Of that 31.5
million figure, only 37% are retirement age.  The majority of those who suffer from unaided
hearing loss are of school age or are currently in the work force. 

As you can imagine, hearing is critical in order to effectively communicate in the work force.  In addition, it's an important safety factor in many work situations.  Not hearing leads to mistakes which affect customer care and service that can cost a company. Hearing loss most certainly has a negative effect on one's work performance.  Ironically, many choose not to wear a hearing aid because they don't want heir loss to be apparent to others.....but hearing loss is not something that can be hidden.  A hearing loss is more noticeable than hearing aids.

Only 23% of hearing impaired Americans have hearing help for their loss. 
Here are some additional statistics:  Of the baby boomer segment (ages 41-59---hey, that's me!!), 1 in 6 have a hearing loss.  And what really is alarming is that 1 in 14 of the Generation X set (ages 29-40) already have
hearing loss! 

If you think our country has a hearing problem, consider the state of hearing in Barcelona, Spain---half of their young population has permanent hearing loss due to noise exposure from personal stereos, traffic, and discos.  They estimate that many will need a hearing aid by the time their 40 years old! 

In our office, we are seeing more younger people---part of the workforce population---with hearing loss.  The annual cost of untreated hearing loss in our country, in terms of lost income, is estimated to total more than $100 billion a year!! 

Of course, hearing loss has even more of an impact upon a person's everyday life.  Hearing loss can affect one's physical, emotional and mental health.  It affects others' perceptions of one's mental acumen and affects one's social skills.  It has an impact on self esteem and confidence.  All these affect a person's school and work performance. 

In addition, hearing loss affects one's family relationships.  The impact upon a family can be huge.  We have

actually had couples in our office on the brink of divorce because a spouse continued to be in denial regarding their hearing loss.  One wife had her nerves strained and her throat raw due to constantly repeating herself loudly.  Her husband made a half-hearted attempt at getting hearing help, but ultimately refused to wear a hearing aid.  The stress and strain on a relationship when one spouse has to constantly raise their voice and repeat what they say,
can be pretty intense.  Add to that a spouse who no longer wants to participate in social events because they can't hear, and you have a major disaster waiting to happen. 

Helen Keller said, "When you lose your vision, you lose contact with things.  When you lose your hearing, you
lose contact with people."  BHI found that the vast majority of people who tried hearing aids felt that their lives had improved.

The good news is that today, there are a myriad of choices in hearing help.  Flexible, fully digital products can be obtained at very reasonable prices....at a fraction of what some analogs used to cost!  In addition, even though documentation shows that income declines as hearing loss increases, the decline in income is cut by half for those who wear hearing aids.  It's good to know that hearing loss does not have to have the negative impact it once
had....there are solutions!
               
                                                
                                                                                **********

We want to wish all of you a most blessed and happy Christmas and Hannukah.   And a very
Happy New Year as well! 

                                                                                **********

As always, your questions and comments are welcome.

*********************


Quote of the Month:    "Failure to prepare is preparing to fail."   
                                                                                        Author unknown

*********************

Reminders: 

If you last had your hearing instruments cleaned in July, it is time to get them cleaned this month! 

For Assistive Listening Devices, please visit our online store at
www.advancedhearingplus.com  .  We offer many products, including TV Ears, at competetive prices, and shipped directly to your door.  Satisfaction guaranteed.

                                                                            ********************



If you know someone who has been thinking about getting some new hearing aids and
benefiting from newer technology, please send them our way.  If they purchase a set of
premium digital instruments, we will gladly supply you with 3 free boxes of batteries
(roughly a year's supply).  If they purchase a set of basic or advanced digital hearing
instruments, we will supply you with 1 free box of batteries. 

We appreciate your referrals!  As you know, we do not use telemarketing to acquire new
customers.  We rely upon word-of-mouth and media advertizing.  Not only will they receive
the best care, but we can save them money, too!

Do you have a question or comment, or testimonial that you would like us to include in a
future Newsletter?  Please email me at beth@advancedhearingplus.com  .  

If you have friends or loved ones who would like to receive our email Newsletter, we will be
happy to add them to our email list.  All you need to do is have them email me at
beth@advancedhearingplus.com to provide me with their name and email address.  We also
have copies of the Newlsetter in our office if you would like to pick them up here.

Website address:  www.advancedhearingplus.com 

How to contact us:
You can always call us at 746-7671 or toll-free at 1-800-230-1953.  Our hours are from 9am
to 5pm, Monday through Friday.  Before or after hours, you are welcome to call and leave a
message on our machine.

Feel free to email us with any questions or concerns. 
Jim's email:  james@advancedhearingplus.com    
Beth's email:  beth@advancedhearingplus.com

Copyright ©2005  Advanced Hearing Plus, Inc.
 
 
 




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