NewsletterMarch 2010 |
Hello, everyone! |
 | Spring is coming early to western Oregon this year ... a far different scenario than for many of our friends back east! We've enjoyed a very mild "El Nino" winter here ... downright balmy some days! The flowers started blooming last month, and many trees started to bud and flower! For sure, this is one of the most unusually mild winters I can remember! Hope you are all enjoying the early blessings of spring where you are! | |
Interesting Statistics About Hearing Loss
The Marke Trak VIII survey took a look at the past 25 years in hearing healthcare and found some interesting facts:
- The hearing loss population has grown to 34.5 million over the last generation.
- The prevalence of hearing loss has grown from 266 to 295 people per thousand households in the last 20 years.
- 61% of people with hearing loss are males (virtually unchanged over the past generation).
- 60% of people with hearing loss are below retirement age.
- The incidence of hearing loss in the U.S. is 11.3%.
- Over the last quarter century, the hearing loss population grew at the rate of 1.6 times the population growth, primarily due to the aging of America.
- Hearing aid adoption continues to increase slowly to one in four.
- 4 in 10 people with moderate to severe hearing loss use amplification for their hearing loss.
- While 1 in 10 people with mild hearing loss use amplification.
- Binaural fittings continue to grow and now 90% of people with bilateral loss use binaural hearing aids.
- Hearing screenings by physicians increased to nearly 15%.
- The first time hearing use profile is virtually unchanged, probably meaning that open-fit hearing aids did not tap any new market segments.
- 37% of hearing aids fit are to new users
- Their average age is 68.8
- And their average household income is $54K
- Hearing aid owners on average wait 7 years before purchasing a hearing aid after they learn of their hearing loss; while non-adopters have known about their hearing loss on average for about 12 years.
Missed one of our monthly newsletters?
All our Newsletters are archived on our web site. Just click on the Archives link at the top or bottom of this or any page, and you will be able to select the month you missed. We also have several of our more in-depth articles posted on our Resources page.
As always, comments and questions are welcome.
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Quote of the Month
"Worry is interest paid on trouble before it falls due."
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Reminders |
| If you last had your hearing instruments cleaned in September, it is time to get them cleaned this month! |
Assisted Listening Devices |
| For Assisted Listening Devices, please visit our associate's online store. We offer many products, including TV Ears, at competitive prices and shipped directly to your door. Satisfaction guaranteed. |
Referrals |
If you know someone who has been thinking about getting some new hearing aids and benefiting from newer technology, please send them our way. If they purchase a set of digital hearing instruments, we will gladly supply you with 1 free box of batteries.
We appreciate your referrals! As you know, we do not use telemarketing to acquire new customers. We rely upon word-of-mouth and media advertising. Not only will they receive the best care, but we can save them money, too! |
Questions? Comments? |
| Do you have a question, comment, or concern? Do you have a testimonial that you would like us to include in a future newsletter? Please don't hesitate to contact Jim or contact me. |
How to receive our newsletter |
| If you have friends or loved ones who would like to receive our newsletter via email, we will be happy to add them to our email list. All you need to do is have them contact me to provide me with their name and email address. We also have copies of the newsletter in our office if you would like to pick them up here. |
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